You don’t need more talent or effort; you need a better way to see, shape, and sell what you already have.
HELPING CREATIVES' BUSINESS TO UNLOCK REVENUE AND TIME.
Most creative studios are brilliant at the work and blind to the business. Helping business leaders build companies and brands that are easier to understand, easier to buy from and easier to grow.
I come in as your Fractional Commercial Director - diagnosing where the commercial gaps are, building the systems to close them, and working alongside your team to make it stick.
The work isn't the problem.
What surrounds it is.
Most Creative businesses grow through great work and strong relationships.
Until that
stops being enough.
When work dries up, you’re left wondering what happened.
And over time, it quietly caps your income, your growth, and your time.
The issue isn't your work or efforts.
It's what's sitting underneath it and it shows up in three places.
I help identify commercial opportunities and fix the gaps that stop you from growing consistently and attracting the right clients.
How the market sees you
Authority
Your brand, your value, how you show up online. The gap between how you're perceived and what you're actually worth and what that gap is costing you.
How clients finds you
Pipeline
How clients come in beyond referrals. Who gets to you, how you filter them, and what's blocking better clients from finding you and converting.
How work flows through
delivery
How projects move without bottlenecks. The leverage already inside your business in how you package, price, and deliver that most practices never tap into.
"Most businesses recognise the symptom.
Not the root cause."
We focus on the highest-impact gap first so you see results quickly.
The work speaks. And most of it happens faster than people expect.
£14.4k
Unlock from a Decode session
Wellness Studio — Positioning & Revenue
A dance and wellness studio was undercharging and underpositioned. Repositioned one of her offers, introduced organic outreach, and now projected £3.6K+ monthly at market rate.
2hrs
To unlock an entire pipeline
Animation Studio — Pipeline System
An animation studio founder had high-value contacts across past clients and events, none of it tracked or followed up. Within two hours we surfaced the warm and hot leads, built a simple system to capture them, and created a clear process to follow up.
90m
To find a new revenue model
Community Business — Monetisation Strategy
A business owner with 100+ community members found a clear path to paid membership — a model she could actually sell — in one conversation.
Ways to work with me
Decide what comes next
Step One — Free
The Fit Call
A focused 20-minute conversation. Not a sales call a preliminary read on your business. I'll ask a few sharp questions, reflect back what I'm hearing, and give you an honest view of whether working together makes sense.
Most people leave with at least one thing they hadn't seen clearly before. If there's a fit, we talk about what comes next.
AFTER DIAGNOSTIC
For those who want to go further, I support with deeper work across positioning, pipeline, and operations.
01 Focused Project
Hands-on work on one area — positioning, pipeline or workflow in a defined timeframe with clear outcomes. For practices that know what they need and want help doing it.
02 Retained
Ongoing monthly hours across all three areas. For practices that want a consistent thinking partner over time someone in their corner as the business grows.
03 Full Implementation
For business that need heavier execution support beyond strategy. This is where Out of the Norm comes in, design, production and content delivered as an integrated partner.
Micah was a fantastic guide to the world of strategy. Despite my overflow of ideas, concepts and ramblings he captured my vision and translated it into clear, methodical goals to work towards. I couldn't be more grateful for the clarity, reassurance and professionalism he provided me. Would 1000% recommend to anyone who needs support with their vision for the future.
Alex Zephrin
Founder @dondadastudio
Creative Business Architect
Hi, I'm Micah
I understand what it means to work under real creative pressure, tight timelines, big budgets, high standards, and the knowledge that if the structure and systems aren't in place, the whole thing falls apart.
I've lived that. Built a career inside high-end VFX and TV production. Sat on boards. Spent time with exceptional founders and studio owners who had the talent, the reputation, the respect and were still stuck.
Every time, it was the same thing. Not the work. What surrounded it.
I work at the intersection like an architect, creative enough to understand the vision, technical enough to understand the systems, and commercial enough to build a business around both.
I work with a limited number of businesses at a time.
For partnerships or bespoke work
If you’re looking for something more tailored, workshops, partnerships, collaborations, or bespoke support, get in touch.