pOSITIONING AND GROWTH Advisory
Known for the right things.
Chosen by the
right people.
Built beyond
referrals.
For brands and leaders ready to become the obvious choice.
A thinking partner for leaders behind the brands and businesses.
Business Strategy · Positioning & Messaging · Client Acquisition · Brand Development · Delivery & Operations
01 / The problem
Great work doesn’t sell itself.
Your work needs to be
positioned properly,
packaged clearly, and
pointed
at the right people.
Most leaders grow through
great work and
strong relationships. Until that
stops being enough.
Right now, it’s costing you the clients you
should already be winning.
The fix isn’t doing more.
it’s depending less on
who you know and becoming
clearer about why the right clients should choose you
No consistent way of bringing in the right clients beyond your existing relationships.
And over time, it quietly caps your income, your growth, and your time.
I help you spot the commercial opportunities and fix the gaps holding the business back.
Become the obvious choice
Authority
Positioned as a clear category leader, with compelling reasons clients choose you first.
Build a predictable pipeline
Acquisition
A consistent, relationship-independent pipeline that brings in the right clients repeatedly.
Smoother work delivery
delivery
Predictable project delivery so the business runs smoothly without everything going through you.
For leaders of service based businesses
We focus on the highest-impact gap first so you see results quickly.
The work speaks. And most of it happens faster than people expect.
£14.4k
Unlock from a Diagnostic session
Wellness Studio — Positioning & Revenue
A dance and wellness studio was undercharging and underpositioned. Repositioned one of her offers, introduced organic outreach, and now projected £3.6K+ monthly at market rate.
2hrs
To unlock an entire 10k+ pipeline
Animation Studio — Pipeline System
An animation studio founder had high-value contacts across past clients and events, none of it tracked or followed up. Within two hours we surfaced the warm and hot leads, built a simple system to capture them, and created a clear process to follow up.
90m
To find a new revenue model
Community Business — Monetisation Strategy
A business owner with 100+ community members found a clear path to paid membership a model she could actually sell in one conversation.
Hi, I'm Micah
I work with independent service businesses in creative, culture-led, and experience-driven spaces to identify what’s actually holding their growth back and fix it.
I understand what it means to work under real pressure, tight timelines, big budgets, high standards, and the knowledge that if the structure and systems aren't in place, the whole thing falls apart.
I come from high-end VFX and TV production. I’ve sat in boardrooms, on set, and inside studios where the work was world-class, and the business model was chaos. That’s why I see both sides.
I work across the creative, technical, and commercial sides of a business, bringing vision, systems, and strategy into rhythm so its value can become leads, revenue, and growth.
A strategic thinking partner for leaders of service-based businesses.
Micah was a fantastic guide to the world of strategy. Despite my overflow of ideas, concepts and ramblings he captured my vision and translated it into clear, methodical goals to work towards. I couldn't be more grateful for the clarity, reassurance and professionalism he provided me. Would 1000% recommend to anyone who needs support with their vision for the future.
Alex Zephrin
Founder @dondadastudio
Ways to work with me
Most Clients start here
The Friction Diagnostic
For Agencies, Studios and Service Businesses
Strong work but struggling to turn that into clearer positioning, better clients, and more consistent growth.
- Growth still depends on who you know, and referrals are drying up
- Great work is going out, but the wrong clients keep coming in
- There is no clear enough way to explain what makes you different from the market
- Too much still runs through the founder, making the business harder to grow without them
The Decode
For Founders and Leaders
Leaders with real credibility who need their public presence to match the level they are already operating at.
- You are respected in the room, but not visible enough outside it
- Your LinkedIn, bio, and public presence do not reflect the level you are actually operating at
- The right opportunities are not finding you as often as they should
- You know you need to show up more, but not in a way that feels forced, generic, or unlike you
01
Focused Project
Hands-on work on one area — positioning, pipeline or delivery in a defined timeframe with clear outcomes.
02 Fractional Support
Ongoing fractional support. Minimum 3 months.
Strategy, pipeline, and positioning implemented with you, not just advised.
03 Full Implementation
For business that need heavier execution support beyond strategy. This is where Out of the Norm comes in, design, production and content delivered as an integrated partner.
If this resonates,
let’s find out
if there’s a fit.
I work with a limited number of businesses at a time.
