You don’t need more talent or effort; you need a better way to see, shape, and sell what you already have.
The Pattern
Independent creative studios face the same commercial ceiling
Most Creative businesses grow through great work and strong relationships.
Until that
stops being enough.
The founder is the sales team, the account manager and the creative director all at once.
And over time, it quietly caps your income, your growth, and your time.
The issue isn't your work or efforts.
It's what's sitting underneath it and it shows up in three places.
I help identify and fix the gaps that stop you from growing.
How the market sees you
Position
Your brand, your value, how you show up online. The gap between how you're perceived and what you're actually worth and what that gap is costing you.
How clients finds you
Pipeline
How clients come in beyond referrals. Who gets to you, how you filter them, and what's blocking better clients from finding you and converting.
How work flows through
delivery
How projects move without bottlenecks. The leverage already inside your business in how you package, price, and deliver that most practices never tap into.
What I do
I come in as your Fractional Commercial Director.
Not a consultant who delivers a report and disappears. Not an agency that takes over. A partner - senior commercial operator who works alongside your team part-time, on retainer, to build the pipeline, sharpen the positioning, and put the systems in place that let the business grow without everything running through you.
Ways to work with me
Decide what comes next
Step One
The Fit Call
A focused 20-minute conversation. Not a sales call a preliminary read on your business. I'll ask a few sharp questions, reflect back what I'm hearing, and give you an honest view of whether working together makes sense.
Most people leave with at least one thing they hadn't seen clearly before. If there's a fit, we talk about what comes next.
STEP TWO - dIAGNOSTIC
The Decode
From £1,200
The full diagnostic. We find the constraint, surface what's being left on the table, and identify the highest-impact move for more consistent growth, better clients, and smoother operations. You leave with a clear summary document and a 30-day follow-up call
For Creative Founders,
Agency owners & Studios
We focus on the highest-impact gap first so you see results quickly.
The work speaks. And most of it happens faster than people expect.
£14.4k
Unlock from a Decode session
Wellness Studio — Positioning & Revenue
A dance and wellness studio was undercharging and underpositioned. Repositioned one of her offers, introduced organic outreach, and now projected from one structural change. £3.6K+ monthly at market rate.
2hrs
To unlock an entire pipeline
Animation Studio — Pipeline System
An animation studio founder had high-value contacts across past clients and events, none of it tracked or followed up. Within two hours we surfaced the warm and hot leads, built a simple system to capture them, and created a clear process to follow up.
90m
To find a new revenue model
Community Business — Monetisation Strategy
A business owner with 100+ community members found a clear path to paid membership — a model she could actually sell — in one conversation.
AFTER DIAGNOSTIC
For those who want to go further, I support with deeper work across positioning, pipeline, and operations.
01 Focused Project
from £3,750
Hands-on work on one area — positioning, pipeline or workflow in a defined timeframe with clear outcomes. For practices that know what they need and want help doing it.
02 Fractional CD Retainer from £4,500/month
Ongoing commercial direction. Minimum 3
months. Strategy, pipeline, and positioning implemented, not just advised.
03 Full Implementation
From £10,000+
(Sold separate strategy+ execution)
For business that need heavier execution support beyond strategy. This is where Out of the Norm comes in, design, production and content delivered as an integrated partner.
Micah was a fantastic guide to the world of strategy. Despite my overflow of ideas, concepts and ramblings he captured my vision and translated it into clear, methodical goals to work towards. I couldn't be more grateful for the clarity, reassurance and professionalism he provided me. Would 1000% recommend to anyone who needs support with their vision for the future.
Alex Zephrin
Founder @dondadastudio
Creative Business Architect
Hi, I'm Micah
I understand what it means to work under real creative pressure — tight timelines, big budgets, high standards, and the knowledge that if the structure and systems aren't in place, the whole thing falls apart.
I've lived that. Built a career inside high-end VFX and TV production. Sat on boards. Spent time with exceptional founders and studio owners who had the talent, the reputation, the respect and were still stuck.
Every time, it was the same thing. Not the work. What surrounded it.
I work at the intersection like an architect, creative enough to understand the vision, technical enough to understand the systems, and commercial enough to build a business around both.
I'm the founder of Out of the norm, board of member of Access VFX, and I've spoken and ran workshops at UK Creative festival, UCL, FMX, Samsung KX and Google, as well as worked with founders, agencies, and organisations across the UK.
I work with a limited number of businesses at a time.